Solheim Cup is a unique and exciting biennial tournament where the U.S. Team and Team Europe compete to claim the trophy. It's an enormous event that ditches the quiet golf clap for face paint, flag-waving, and cheering on your team. To entice and inform the unsuspecting community, we used imagery from previous Solheim Cup events to help them feel the intensity of this golf tournament that's unlike the others.
In this collaboration with CommunicA, the clean look was born from my idea to incorporate the tartan into the design to honor the Inverness Club, where the tournament was held. Inverness has strong ties to their tartan, and we utilized the teams' colors to create a Soleheim Cup-specific look. The Toledo skyline was something we wanted for location visibility without cluttering the design, and the partnering agency came through with something we could use and modify for the many design requirements we have.
![ProMedica building large-format banner](https://cdn.myportfolio.com/e8f43761-15e6-496c-8587-b58330212bd4/56a51693-483c-4b27-8c4b-dfab76e058e0_rw_1200.jpg?h=4a2fd79c407ea295057af08f8f88ef1e)
ProMedica building large-format banner
![Downtown Toledo large-format banner mock up](https://cdn.myportfolio.com/e8f43761-15e6-496c-8587-b58330212bd4/64ac36fc-b33d-41ac-9eb6-e3f87ddc26e1_rw_1200.jpg?h=cc812d6bc78ddc4618dbed518298794e)
Downtown Toledo large-format banner mock up
![Large-format banner graphic](https://cdn.myportfolio.com/e8f43761-15e6-496c-8587-b58330212bd4/aaebd8dc-b71c-4d15-832a-ffb28c218866_rw_1200.jpg?h=352cbdeb6be8e558c818f37856663833)
Large-format banner graphic
![Hotel Key Card promo](https://cdn.myportfolio.com/e8f43761-15e6-496c-8587-b58330212bd4/4f4f8bb2-18d4-4dc8-9e3f-b061b4aa7728_rw_600.jpg?h=dfc94ad8fdf5b12b384acf55d36f2ef0)
Hotel Key Card promo
![Levis store front window clings](https://cdn.myportfolio.com/e8f43761-15e6-496c-8587-b58330212bd4/9853614a-0dd9-4cd3-b4d6-69d70f8976cf_rw_1200.jpg?h=faef442e58185eb4e83a1e8a8847d15d)
Levis store front window clings
![Thank you Toledo](https://cdn.myportfolio.com/e8f43761-15e6-496c-8587-b58330212bd4/98ec1a9f-2f50-475d-be9f-b10baec85d6f_rw_600.jpg?h=239b49a36ce942f2bd7b0e79b1933165)
Thank you Toledo
![Billboard](https://cdn.myportfolio.com/e8f43761-15e6-496c-8587-b58330212bd4/a3f4f271-4b89-4c83-9fdb-a8e8686fbfe3_rw_1200.jpg?h=82487b98900a9f95ab9bb6602b171adc)
Billboard
![Solheim Update digital header](https://cdn.myportfolio.com/e8f43761-15e6-496c-8587-b58330212bd4/2c932fd9-f760-42a9-a57d-b6e3f968f5b9_rw_600.jpg?h=cccc6d2ce3234adfdb9ee24c7a4e78f9)
Solheim Update digital header
![In-ear radio packaging](https://cdn.myportfolio.com/e8f43761-15e6-496c-8587-b58330212bd4/3fc8f7d1-e06a-4e9d-8588-e443fd630d1d_rw_600.jpg?h=80b5437544dd1db35a05be577b80266d)
In-ear radio packaging
![Call for Volunteers](https://cdn.myportfolio.com/e8f43761-15e6-496c-8587-b58330212bd4/a6a39f6b-8bd1-4a81-bce0-7a45c21518b7_rw_600.jpg?h=c0ba5976f76bd0a83ea188f93bddacb3)
Call for Volunteers
![Mudhens entry photo op](https://cdn.myportfolio.com/e8f43761-15e6-496c-8587-b58330212bd4/d4a9f20b-003c-4c6a-bc4a-d8d32111d27f_rw_1200.jpg?h=105a7b67f4fce83717c77202ffb5b9e0)